Field notes//Author: Lesley Van De Mortel

The APAS® Cloud Pricing Model: Performance-Based Billing

Paying for marketing or software without knowing if it drives revenue can feel like flying blind. Many teams invest month after month, but still struggle to answer one simple question: What exactly are we paying for? It is easy to say, “We run your ads.” It is much harder to prove which clicks turned into real customers. That is why APAS® Cloud built a different pricing model. One based on proof, transparency, and shared growth

The APAS® Cloud Pricing Model: Performance-Based Billing

A Pricing Model Built on Performance

APAS® Cloud pricing starts with a simple structure.

There is a $1,500 monthly platform commitment covering the entire HIPAA-compliant infrastructure and usage, which gives teams access to the full APAS® Cloud platform, including AI, calls, messaging, attribution, data pipelines, and more.

APAS® Cloud charges 3% of closed-won revenue, but only when that revenue is verified through an APAS® ID.

Here is the important part. It is not $1,500 plus 3%. It is whichever amount is higher.

For example, if 3% of your verified revenue equals $900, you only pay the $1,500 platform commitment. If 3% equals $4,000, then your total bill is $4,000.

Simple. Clear. Built to scale.

If We Can’t Prove It, You Don’t Pay

This is where APAS® Cloud changes the conversation.

Every paid click tracked through APAS® Cloud receives a unique anonymous APAS® Click ID, while each initial pageview is stamped with an anonymous APAS® ID. Both follow the journey from the first ad click and every future session through to the closed deal, creating a direct line between ad spend and revenue.

Then, if and when a deal closes and carries that APAS® ID, it counts. If it does not, it does not.

Referrals, walk-ins, and untracked deals are always excluded and never billed.

So that means one thing: If we can’t prove it, you don’t pay for it!

Transparent by Design

Transparency matters just as much as performance. Every APAS® Cloud invoice includes the exact deal IDs tied to the revenue being billed.

Your team can cross-check those deals directly inside your own CRM or BigQuery warehouse.

APAS® Cloud reads your pipeline, but never writes it, so your data stays yours. Every invoice can be reviewed, verified, and audited by your team before payment. Clear billing creates trust.

Built to Scale, Capped to Protect

Growth should feel exciting, not expensive.

And so APAS® Cloud includes a monthly cap of $10,000. What does that mean?

No matter how much verified revenue is generated, the bill will never go above that amount, reducing your effective rate from 3% of each APAS® ID-verified deal to as low as 1%, or even lower. This means your organization can scale with confidence.

Because as revenue grows, APAS® Cloud grows with you, but within clear limits.

That keeps your costs predictable and doesn’t let a big month become a runaway bill. The more you close, the lower is your effective rate.

For Agencies, Too

Agencies can use it too. Teams can use APAS® Cloud for their own clients under a white-label model and keep the management margin: 2% per APAS ID-verified deal for the first 3-9 accounts, 1.75% per APAS ID-verified deal for 10-24 accounts, and 1.5% per APAS® ID-verified deal for 25+ accounts. They manage their own campaigns, control the data engine, keep the client relationship, and set their own pricing.

So if APAS® Cloud proves a closed deal, agencies can charge their own performance fee on top, whether that is 5%, 10%, or another model.

By proving the value they bring, agencies can build stronger client retention.

A Win-Win Situation

At its core, this pricing model is built to align success.

APAS® Cloud only wins when your business wins.

That means the focus stays where it should be: on real outcomes and long-term growth.

You won't be paying for deals APAS® did not touch.

It is designed to support teams with the tools they need and the proof they can trust, so they can scale confidently.

Trust, Security, and Ownership

For healthcare teams and other compliance-driven businesses, tools often come with higher costs just because they meet privacy standards. In many cases, compliant versions can cost two or three times more. 

APAS® Cloud is HIPAA-compliant throughout, without adding extra fees for it.

Just as important, your data stays yours. Every captured event, conversion, CRM sync, and AI computation is stored inside your own BigQuery project, not ours. That means your team can query, audit, export, or migrate your data whenever needed.

So no hidden fees. You have full ownership from day one.

Next Steps

The APAS® Cloud pricing model was built to make performance measurable and billing fair.

Because when growth is proven, paying for it makes sense. And when it is not, you should never have to.
Learn more about the APAS® Cloud pricing model here.


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