Most software pricing makes you do the math. Metered lines, per-seat fees, usage tiers, overage clauses — and a bill you can only estimate until it arrives.
APAS® Cloud pricing is built on the opposite idea: you should know every price you could ever pay before you start, your invoice should be one line you can read in a second, and the platform should prove what it produced right next to it.
The model in one sentence: a flat price, sized by your volume — everything else unlimited.
This article walks through exactly how it works.
A Flat Monthly Price, Sized by Your Volume Band
Every APAS® Cloud plan is a flat monthly price. Which price is yours is decided by one number: how many enriched records the platform processes for you each month.
Volume bands run from Starter up to Enterprise, each with a published flat price, in the edition you need — Standard, or HIPAA if your organization handles PHI. Launch pricing starts at $500 a month. The largest volumes get custom sizing.
The economics improve as you grow: because each band is flat, the effective cost per record declines as volume climbs. That is volume pricing set in advance — published on the pricing page for every band, with nothing to negotiate and no sales call required to learn a number.
And that single plan line is the entire invoice. No metered usage lines, no per-seat fees, no setup fees.
The Unit: One Enriched Record
An enriched record is a record the platform processes end to end — captured, screened, verified, enriched, and delivered to your CRM: a form submission, quiz submission, scheduler booking, inbound call, text conversation, or AI conversation.
Each one arrives in your CRM verified with real-time email and phone checks, bot-scored, and fully attributed to its source. The unit prices the work: capture, screening, verification, enrichment, delivery.
Two rules keep the count honest:
First, only fully enriched records count. If the platform cannot fully enrich a record, it never counts toward your band — you only ever pay for records whose processing demonstrably completed.
Second, everything upstream of a record is unlimited and free. Pageviews, ad clicks, events, verifications, and bot screening never count toward your band — and malicious traffic is dropped at the network edge before it ever becomes a record. The record count does one job: it sizes your plan.
Your Band Follows Your Volume — Automatically
At signup, your starting band is estimated together with the APAS® team from your current traffic and lead flow. From there, the rule is simple: your volume determines your band, and billing follows it on its own.
Grow past your band, and your plan moves up to the next one — automatically, at the published price you already saw in the table. No overage charges, no renegotiation, no renewal cliffs.
And it works both ways: if your volume drops, your band drops with it.
That is the whole mechanism. Every price you could ever pay is published, and the only thing that ever moves your bill between them is your own volume. Your bill cannot surprise you — close your biggest month ever, and the invoice reads exactly the same.
Everything Else Is Unlimited
Every plan includes every module: network-level capture, attribution, identity resolution, click-fraud prevention, the form, quiz, scheduler, RAG, and landing-page builders, the full inbound call center and two-way messaging, A/B testing, tag management, privacy management, APAS® Flows automation, APAS® AI, warehouse pipelines, and the complete analytics and reporting suite.
Unlimited seats. Unlimited ad spend. Unlimited pageviews and events. Technical onboarding and complete setup are done for you on every plan, at no setup fee — capture is typically live on day one, with APAS® AI configured against your data within the first week.
Replacing the same capability stack vendor by vendor typically runs $55,000–$125,000+ a month across a dozen-plus tools and the specialist hires to run them. Collapsing it into a flat monthly investment is the point.
You Own the Infrastructure Underneath
APAS® Cloud is the intelligence layer; the infrastructure underneath is yours.
Your data and AI run in your own Google Cloud project. Your calls, texts, and phone numbers live on your own Twilio account. Your analytics runs on your own PostHog project. Each is billed to you directly at cost — never marked up, never appearing on the APAS® invoice, never locked to us.
Every captured event, conversion, and AI computation lands in your own BigQuery warehouse as the platform processes it. You can query it, audit it, export it, or migrate it without asking. And if you ever leave, every row — and every phone number — stays with you.
Flat plan on top, owned infrastructure underneath: zero lock-in, by construction.
Two Editions, One Platform
Every band comes in two editions, self-selected by one question: does your organization handle PHI?
Standard is the full platform.
The HIPAA edition covers the platform end to end under a BAA — PHI-safe processing, consent management, account-level Strict Mode, and the audit posture behind it all — at 1.5x the Standard price.
The whole platform is HIPAA-grade; there is no lighter version. The HIPAA edition is priced at what the compliance actually costs to run — while compliant versions of comparable tools typically run two to three times the base price, when they exist at all. And organizations that never touch PHI should not carry the cost of coverage they will never use, so Standard is the very same platform at a lower price.
Because your infrastructure is your own, your Google Cloud, PostHog, and Twilio BAAs are signed directly with those providers and stay yours — no compliance daisy-chain.
A Flat Investment. A Provable Return.
A flat price answers "what will this cost?" The ROI report answers the harder question: "what did it produce?"
Every month, your ROI report lists the closed-won deals in your CRM that carry the anonymous APAS® ID assigned during that customer's journey — each with its CRM record ID, next to your flat monthly cost. It ships with a copy-paste SQL query that runs in your own BigQuery, so your team can verify every outcome against your own CRM data, any time. APAS® Cloud reads your pipeline; it never writes it.
That pairing is the model working as designed: month over month, records processed climb and closed-won revenue grows, while the invoice stays the same flat line. The investment stays flat; the proof keeps growing.
Launch Pricing for the First 100 Accounts
Right now, every band is 50% off list — launch pricing for the first 100 accounts.
Join inside that window and the rate is grandfathered for the life of your account, even as list prices rise. It is not a countdown that resets; it is a permanent consequence of joining early.
Getting started is self-serve: sign up, pick your plan, and tell us about your organization during setup. Your card is verified at setup and first charged when your account goes live — and the APAS® team builds your account from there, with a named engineer on your side through go-live and beyond.
For Agencies
Agencies run the same band plans across every client account they bring — at reseller rates by portfolio size, white-labeled behind their own brand, with their own margin on top.
Each client account is invoiced separately and gets its own ROI report, and the agency gets a dedicated multi-client console with unified visibility across the whole roster. You run your clients' campaigns and bill for the management; APAS® Cloud powers the intelligence underneath — and your clients stay yours.
Pricing That Reads Like the Product
APAS® Cloud exists to make advertising provable — every click attributed, every dollar accountable. The pricing model is built to the same standard: every price published, one flat line per month, sized only by your own volume, with the return verifiable in your own warehouse.
See the full band table, and find your band with the calculator, on the APAS® Cloud pricing page.