From Ad Click to Closed Revenue.
Enriched & Activated. Owned by You. Always.

Network-level data capture & analysis

Ad blocker & ITP immune with zero data loss. Every paid click is assigned an anonymous APAS® Click ID — unique to that click, no PII attached — threading from click → pageview → conversion → closed deal to anchor the ad-spend-to-revenue chain. Paid clicks and organic pageviews alike are captured at the network level and bot-scored, so every visit — not just the ones you paid for — is accounted for in one place.

Tag Manager — first-party event tracking

Define unlimited custom tracking tags in-platform — your own alternative to Google Tag Manager, running first-party on your domain and same-origin on every visitor-facing hostname. Every APAS® Cloud module — forms, quizzes, schedulers, calls, SMS, RAG conversations — captures its events natively with attribution built in, nothing to tag; tags are for everything else that happens on your site. Fire a tag on anything a visitor does — clicks, form submits, element visibility, page views, scroll depth, time on page, or any combination of those — then capture it into APAS® Analytics, forward it to your own Google Tag Manager and pixels, or show the visitor a responsive, on-brand banner in real time. Custom events are the sharp end: name the specific thing you want to track — a quote calculated, a financing check passed, a booking step reached, a coupon revealed — define it as a tag in the Tag Manager, publish, and your site fires it automatically: the tag runtime already runs first-party on your domain. Sites tagged for GTM fire on the dataLayer events they already push, no re-tagging — and your own code can emit events directly with apas.track('quote_completed', { service: 'roof_replacement', value: 8200 }). Every event automatically carries the visitor's APAS® ID and APAS® Click ID, so each one lands as a step in a real person's journey, attributed to the ad click that started it. And the most powerful part: any event, built-in or custom, can trigger an automation in APAS® Flows the moment it fires — 'quote completed' becomes an instant follow-up, a CRM update, or an offline conversion.

Universal event enrichment

Every event is fully enriched at ingestion time — before it is stored, before it is delivered. Ad clicks and pageviews are enriched the moment they hit the network layer: bot & fraud scores, geo and device intelligence, UTMs and click IDs, and identity threading on the anonymous APAS® ID. Conversions — form submissions, quizzes, bookings, inbound calls and texts, RAG conversations — get the full treatment on top: click-level attribution recovered from the network layer (source, campaign, ad group, keyword, click IDs), plus real-time email and phone verification. Only then does anything land: stored fully enriched in your own BigQuery warehouse and delivered fully enriched to your CRM/EHR and every downstream process — no system in your stack ever holds a bare, unattributed record.

A/B testing

Server-side multi-arm tests on your live paid traffic. Variants are real destination URLs (different pages, layouts, offers), assigned deterministically at the edge by the APAS® Click ID before the page loads — no flicker, no cookie, no client-side script to block. mSPRT always-valid p-values let you peek anytime without inflating false positives; Bayesian win probability answers the question stakeholders actually ask; sample-ratio-mismatch detection flags a broken split before you trust the result; a pre-test sample-size calculator sets an honest finish line before you start. Scored on the red → green conversion ladder — booked consults, closed deals, revenue — not button clicks. Promote the winning variant with one click.

True same-origin analytics

APAS® Analytics runs first-party on your domain — same-origin on every visitor-facing hostname. Every pageview, event, feature-flag decision, and session-recording payload served through your site, not from a third-party tracker host. Ad blocker & ITP immune, no third-party scripts, no cross-site cookies. It runs on your own PostHog project (free for most; PostHog's BAA plan for PHI), and every event streams straight into your own BigQuery data warehouse — the same rows that power your analytics dashboards in-platform, so you own everything you see.

Click fraud detection & automated blocking

Every ad click is scored at the network edge — Cloudflare Enterprise bot score, verified-bot flag, and JA3 TLS fingerprint — before the browser runs. Device fingerprinting and sliding-window analysis catch rotating attackers and competitor click-drain (5+ clicks in 90 minutes). Then automation takes over: every hour, confirmed bots, competitor devices, and automated networks are blocked in your Google Ads account, with the response matched to confidence — account-wide for the worst offenders, campaign-level for the rest. Blocks rotate as threats come and go, keeping exclusion lists inside Google’s limits and aimed at active threats — and shared networks carrying real people alongside bots are never blocked, so protection never costs you real customers. Every action lands in an auditable activity trail, and for Microsoft Advertising, one click copies your priority-ranked offender list for manual exclusion.

Identity resolution (APAS® ID threading)

Every visitor is assigned an immutable, anonymous APAS® ID at first pageview — no PII attached — and it persists across sessions, subdomains, and months of return visits. It stays anonymous until the visitor self-identifies (form submission, scheduler booking, phone call, text, RAG conversation) — and at that moment their entire anonymous history joins retroactively: every session, pageview, and ad click from weeks or months earlier is stitched onto the identified lead. Identification then extends across the visitor's devices, and even inbound phone calls are resolved server-side back to the caller's web identity. And above it sits the APAS® Person ID — one per human — holding every APAS® ID, click ID, email, and phone they have ever appeared under, so anonymous sessions, identified leads, and revenue join on one deterministic identity through every CRM sync, stage transition, and the closed-won deal. No probabilistic stitching, no cross-site tracking, no identity-graph vendor.

QR Manager — trackable QR codes for offline marketing

Generate unlimited branded QR codes for offline placements — flyers, billboards, magazines, TV. Each code carries your destination URL plus full UTM tagging, so every scan lands as a tracked source and threads onto the anonymous APAS® ID assigned at first pageview — closing the offline-to-online attribution gap. Match your brand with custom colors and a center logo, then export print-ready PNG, SVG, or PDF.

Custom form builder with built-in attribution

Build unlimited custom forms and collect unlimited submissions — every field type you need (text, email, phone, dropdowns, radios, checkboxes, dates, file uploads, consent), with invisible bot screening (no CAPTCHA friction for real users) and real-time email and phone verification the moment a field is completed. Forms embed as native HTML — never iframes — with in-depth CSS defenses against style conflicts, so the APAS® ID and APAS® Click ID are readable at submission: bulletproof attribution on every lead. Make forms dynamic with no-code conditional logic — reveal fields based on earlier answers, and change the submit button, redirect, or success message on the fly. Run custom JavaScript on submit (with an AI assistant to write it for you), style everything to your brand in a live preview that IS the real form, and every version is snapshotted with one-click restore.

Custom quiz & calculator builder with built-in attribution

Build unlimited quizzes, assessments, and calculators with Typeform-style card-per-question UX — single and multi-select, dropdowns, short and long answers, and info cards, with auto-advance and smart field focus keeping completion friction near zero. Make quizzes dynamic with no-code conditional logic — reveal or skip questions based on earlier answers, so every respondent follows a path tailored to them. Weighted scoring is enforced server-side (a crafted request can't forge a result) and routes each respondent to score-based outcomes, and built-in lead capture lands every submission fully attributed — screened invisibly for bots (no CAPTCHA friction for real prospects) with real-time email and phone verification. Every version snapshotted with one-click restore.

Custom landing page builder

Build unlimited landing pages in a visual section builder — no developer needed. Compose from 30 section types (heroes, features, testimonials, pricing tables, galleries, countdowns, comparisons, sticky CTAs, and more), start from 22 ready-made templates — or let AI do the building. Chat with APAS® AI right inside the builder: describe the page you want and it designs it with you, section by section. Or bring your own HTML — build the page with the AI of your choice (Claude Code, ChatGPT, Gemini, anything), paste the HTML or upload the file, and APAS® AI rebuilds it into fully editable builder sections (or preserves it pixel-faithful, your call). Embed your APAS® forms and schedulers directly as sections for native, fully attributed lead capture, brand everything — colors, Google Fonts, custom CSS — with full SEO control (meta tags, Open Graph, favicon), a media library, undo/redo, and 50-version history with one-click restore. Publishing pushes static HTML to the Cloudflare Enterprise edge on your own subdomain, so pages load blisteringly fast — and published pages drop straight into your A/B tests as variants.

Custom scheduler builder with built-in attribution

Build unlimited custom schedulers and take unlimited bookings. Connect any mix of Google Calendar and Microsoft/Outlook accounts per staff member — availability syncs in real time across every connected calendar, bookings distribute round-robin (or least-busy) across the team, and each booking writes a real calendar event with configurable duration, buffer times, and reminders. Bookers get a confirmation email with a manage link they can use themselves — rescheduling and cancellation handled end to end — with full timezone intelligence on both sides. Real-time email and phone verification at booking, full attribution carried on every booking, calendar OAuth tokens encrypted at rest, and every version snapshotted with one-click restore.

Custom AI-powered RAG engine with built-in attribution *

Build unlimited AI assistants grounded exclusively on your own knowledge base: upload documents into reusable corpora and the assistant answers only from them — never inventing details, prices, or policies. Customize everything — reusable system prompts (persona, scope, tone), compliance guardrails with prohibited and preferred phrasing enforced by automatic rewrite, crisis detection with escalation, and a fully branded widget embedded inline or as a floating chat bubble. Lead capture is form-native: mid-conversation, the assistant renders one of your real APAS® Forms chat-native — with real-time email and phone verification — so a RAG lead is a first-class, fully attributed submission, and it books real appointments in-chat against your schedulers. Agent Mode upgrades the assistant into a full APAS® AI Agent with tools. And your team stays in control: silently monitor any conversation live, take over from the AI mid-chat, or work the escalation queue. Every conversation lands attributed in your own BigQuery — unlimited RAGs, unlimited conversations.

Full inbound call center with agent routing *

Run your phone operation end-to-end in-platform: acquire numbers in-app, build IVR phone menus ("press 1 for sales, 2 for support"), and route every inbound call with the full toolkit — ring one agent or a whole team, skill-based routing with live agent presence (online / on break / offline), hold queues with music and position announcements, whisper context to the agent before they pick up ("existing patient, last visit March"), press-1-to-accept with configurable ring timeouts, voicemail with optional transcription when nobody's available, and custom call-handling rules for anything else. Every call lands in the Calls & Messages dashboard, fully attributed to its source. Carrier compliance (A2P 10DLC and toll-free verification) is prepared and filed for you in-app, call recording is suppressible for PHI, and it all runs HIPAA-compliant on your own Twilio account — your numbers, billing, and call data stay entirely yours.

Custom call tracking with deterministic attribution *

Choose your tracking scope: paid traffic only (smallest pool, zero spend on unattributable organic calls) or all traffic (every inbound call attributed to its exact source — paid keyword, organic, or direct). Deterministic, no time-window guessing.

AI agents on your calls & texts *

Put APAS® AI Agents on the phone lines. An inbound text triggers a flow where an agent — grounded on your knowledge bases, remembering each contact across their thread — answers, qualifies, and books in seconds, at any hour. Every exchange lands in the Messaging inbox, where your team watches live and can take over any AI-handled conversation at any time. On calls, agents work both ends of the conversation: pre-connect they can weigh in on the routing decision alongside attribution, CRM lookups, and bot scores; the moment a call completes they summarize the outcome, tag it, and draft the follow-up.

Two-way SMS messaging with templates *

Inbound and outbound SMS with reusable templates, threaded conversations per visitor, and full attribution carried through each message — from first ad click to closed deal.

Real-time CRM/EHR conversion sync into APAS® Cloud

Your CRM reports conversions directly: you define which stages count, mapped to the APAS® Cloud five-stage conversion ladder — new lead (red), qualified lead (orange), new opportunity (yellow), approved (white), customer (green) — and each one is delivered straight to APAS® Cloud, by your CRM’s own webhook or by an APAS® Flow reading your CRM for you, whichever your system does best. The payload needs almost nothing: every CRM record APAS® Cloud creates already carries its APAS® ID and APAS® Click ID, and echoing those two back is enough to resolve the person’s full 360° Person Detail and activate on their last-known attribution — no sensitive data ever required to leave your CRM. The conversion payload can also carry real revenue values where appropriate, and a free-form properties object APAS® Cloud reads end to end: it segments your analytics reports on the dimensions your business actually uses, and APAS® Flows can branch on it or act upon it, refining your data activation even further. It all flows into your BigQuery and powers the full suite of intelligence reports below, stage-aware conversion events, offline conversions back to your ad platforms, and customer-LTV modeling. The payload is data-minimized by design: timestamp, stage, anonymous record ID, value, APAS® IDs, and the properties you choose — never your full CRM record.

Hourly ad platform pipelines into BigQuery

Every ad platform — Google, Bing, Meta, TikTok, LinkedIn, Reddit, X, and more — synced hourly into your own BigQuery project: spend, campaigns, ad groups, ads, keywords, impressions, clicks, and conversions, the platforms’ own reported numbers all in one warehouse. Spend is the one signal that can never arrive as an event — no webhook carries it, and it holds no sensitive records — so it gets the lane built for it: scheduled, complete, and always current. Landed beside your conversion ladder, it becomes the cost side of every answer the platform gives you: cross-platform MER/ROAS dashboards, spend pacing with end-of-month projection, cost-per-outcome at every conversion stage, the spend-to-conversion curves behind your scaling forecasts, AI-driven waste detection — down to the acquisition cost stamped on each person’s 360° profile, from the month and platform that actually bought them.

APAS® Cloud intelligence reports

The standard analytics suite — every report reads from your own BigQuery warehouse, attribution-complete, down to the deal. Web Analytics, Source / Medium, Ad Campaigns, Calls & Messages, and Attribution Coverage out of the box, plus three flagships that go far beyond anything off the shelf. User Flows renders how visitors actually move through your site as an interactive flow diagram: break entries down by source, medium, campaign, term, content, channel, or landing page; group steps by page or by site section; watch each step narrow as drop-off bites (bounce and continue rates up top); isolate any single source, or re-root the diagram on any page to see the paths in, the paths out, or both around it. Flip on the conversion heat-map and every page shades by the share of its sessions that converted, ranked by traffic or by conversions — down to following one single visitor's paths. Multi-touch Attribution stitches every converter's visits into one journey on the deterministic APAS® ID and reads it a dozen ways: a cross-visit channel flow you can re-root on any touch — or trace one visitor through end to end; an attribution model comparison that credits the same conversions four ways side by side (first-touch, last-touch, linear, time-decay); paid channel efficiency with ad spend reconciled per channel; the conversion stage ladder by channel; time-to-convert by channel; direct vs assisted trends; journey paths; sessions-to-convert distribution; and channel roles — all filterable to any conversion stage, from new lead to closed customer, including the stat last-click tools can never show you: the share of your converters who needed multiple visits to get there. And Landing Pages ranks every page you land traffic on — sessions, conversions, bounce, dwell — filterable to human-scored traffic only, then drills into any page: a sources → page → onward-flow diagram, conversion-rate breakdowns by source, campaign, term, device, region, browser, and OS, the scroll depth of converters vs everyone else, the bot-score quality mix of its traffic, a performance-over-time chart plotting daily sessions against conversion rate — so a CR cliff or a traffic spike stands out instantly — and auto-written insights that tell you why the page performs the way it does — a mobile-vs-desktop conversion gap, a CTA sitting below where non-converters stop scrolling, a source feeding suspicious clicks — with the whole drilldown re-scopable to a single source or campaign.

Full-funnel performance reports — included for every client

These are not an enterprise tier or a bespoke engagement: every report below ships to every account, computed straight from your warehouse and updated hourly or daily. Three of them read the same funnel at three different moments. Funnel Performance is the present tense: it connects spend → impressions → clicks → pageviews → forms → CRM stages per campaign and automatically flags the biggest drop-off, so your bottleneck names itself. The Performance Scaling Model asks what happens if you push that funnel harder — it fits each campaign's own spend-to-conversion curve from twelve months of its history and estimates, with a confidence band it always discloses, the spend required to hit any target volume at any conversion stage: from the monthly minimum the bidding algorithms need to steer, up to deliberate what-would-scaling-cost forecasts, diminishing returns built in (the cheapest clicks go first). Its funnel is fully editable — tweak any stage-to-stage conversion rate for what-if analysis and the change flows straight through required spend, projected CPA, and ROI — and with your customer value plugged in (pre-filled from your configured revenue values), every forecast projects the customers it would produce, the revenue, and the ROI, so you know whether a scale-up actually pays before you spend it. The Funnel Simulator covers the case neither of those can: a funnel that does not exist yet. The Scaling Model needs three months of tracked history before a campaign appears in it, so a business standing up its first funnel would be blind for a quarter — precisely when the cost picture matters most. Instead you draw the funnel you intend to build, put your own estimates on each step, and solve for the budget that hits your target, handing over to the measured model once real data arrives. Every figure stays labelled as an estimate you typed, never dressed up as something we measured. Around that trio: MER Reports read the whole economic ladder per platform and campaign — spend, clicks, CPC, then cost-per-outcome at every conversion stage, so you see what a new lead, a qualified lead, an opportunity, an approved deal, and a paying customer each actually cost, with stage-to-stage conversion rates. Customer Deltas measures sales-cycle velocity: days from lead to close, cohorted monthly and segmented by source, so you know every channel's true revenue lag. Plus month-to-date Spend Pacing with end-of-month projection, ROAS & ROI with true ROAS (agency fees included) and LTV per platform, and the daily APAS® AI-powered Waste & Opportunities analysis — all reading your own conversion stages and revenue values, so they arrive shaped to your business without anyone building you a one-off.

A complete privacy management module

Four screens that replace what is normally a consultant, a plugin subscription, and a spreadsheet. Consent banner. Build it in a visual editor — your logo, your colors, your wording — with a live preview of exactly what a visitor will see. Visitors accept or refuse each purpose independently, nothing is pre-ticked, and declining is no harder than accepting. Every answer comes back as a dated receipt carrying a fingerprint of the exact wording that was shown, so you can demonstrate not only that someone agreed but what they were agreeing to — and a full refusal is recorded the same way, which is the answer most worth being able to prove later. Privacy notice. The wording is written for you from your own settings — the main disclosure, plus a ready-made section for each regime: Europe and the UK, the US state laws, and the stricter consumer-health-data laws like Washington’s MHMDA. Each one describes how your account is actually configured rather than reciting boilerplate, so it says what you do. Paste it into your site, and take a fresh copy whenever you change a setting. It also hands you the two links your visitors are entitled to, already built: Delete My Data, which clears the identifiers from their browser on the spot and erases their analytics records from your warehouse within the hour, and Do Not Sell or Share, which stops their data reaching ad platforms from that moment. One click each, with no account, no login, and no explanation asked of them. Request register. When someone asks for their data, asks you to correct it, or asks to be removed, it lands in a register that counts from the day they asked — not the day someone got round to logging it. You can see what is due, what is late, and who dealt with it, with the extension rules built in. Anything they created by contacting you — a booking, an enquiry — stays a decision you make, not one a button makes for you. Privacy settings. Strict Mode strips the one-way hashed contact details ad platforms normally use for matching — what goes back is the platform’s own click reference, the conversion stage, and the value, never a name, email, or phone number. It applies account-wide, and it ratchets: anyone captured under Strict Mode stays stripped even if the setting later changes. Alongside it: whether every form, booking and quiz asks for consent, and what silence means for someone who was never asked. Every change is recorded server-side with who made it, when, and what it was before.

HIPAA-compliant throughout

One BAA with APAS® Cloud covers every platform layer — capture, storage, processing, AI inference, and ad activation. And the accounts holding your data are your own, so your BAAs with Google Cloud, PostHog, and Twilio are signed directly with them and stay yours. No compliance daisy-chain, no premium HIPAA tiers, no carve-outs. Built for healthcare and any organization handling regulated identifiers from day one.

GDPR compliance — documented end to end

Ask most vendors for their GDPR paperwork and you get a promise and a wait. APAS® Cloud already holds what a reviewer asks for: a written record of what data is processed and why, the data processing agreement, the list of every company involved and where they operate, and the procedure for what happens if something goes wrong — handed over when your legal or security team asks for them. Most vendors will tell you they are compliant. Fewer can send you the paperwork the same afternoon.

BigQuery data ownership — your warehouse, your access

Everything APAS® Cloud captures for you lands in your own BigQuery warehouse. You reach it whenever you like, export it, audit it, or take it elsewhere, without asking us and without an invoice for the privilege. Access is yours to grant and yours to withdraw. You create a service account in your own Google Cloud project and allow APAS® Cloud to act as it — nothing is downloaded, nothing is handed over, and no key of yours ever sits in our custody to be leaked. Revoke the permission in your own console and our access stops that moment, with no ticket and no involvement from us. Ownership you can act on, not just a line in a contract.

We build it with you, not hand you a login

Onboarding is not a documentation link. The APAS® Cloud team provisions the parts that would otherwise stall you — your data warehouse, the pipelines feeding it, the ETL connectors, and the edge hostnames your tracking runs on — before and during setup. What is left for you is short and specific: sign the agreement, point two DNS records at us, add the tracking script, authorize your ad platforms and CRM, and build the first form or scheduler that fits your funnel. You are working on your own funnel, not on plumbing.

Engineering-backed support

Growth plans and up include a dedicated, private, HIPAA-compliant Slack channel with full access to the entire APAS® Cloud team — engineering included — and <1hr response times during business hours. Starter and Pro include standard in-platform and email support with next-business-day response. On every plan, feature requests go straight to the dev team and are prioritized on the roadmap.