Pay for outcomes.
Own it all.

Network-level data capture & analysis

Ad blocker & ITP immune with zero data loss. Every paid click is assigned an anonymous APAS® Click ID — unique to that click, no PII attached — threading from click → pageview → conversion → closed deal to anchor the ad-spend-to-revenue chain. Paid clicks and organic pageviews alike are captured at the network level and bot-scored, so every visit — not just the ones you paid for — is accounted for in one place.

Tag Manager — first-party event tracking

Define unlimited custom tracking tags in-platform — your own alternative to Google Tag Manager, running first-party on your domain and same-origin on every visitor-facing hostname. Fire a tag on clicks, form submits, element visibility, page views, scroll depth, time on page, or your own custom events — then capture it into APAS® Analytics, where it can trigger Analytics Event flows; forward it to your own Google Tag Manager and pixels; or show the visitor a responsive, on-brand banner in real time.

Universal event enrichment

Every event is fully enriched at ingestion time — before it is stored, before it is delivered. Ad clicks and pageviews are enriched the moment they hit the network layer: bot & fraud scores, geo and device intelligence, UTMs and click IDs, and identity threading on the anonymous APAS® ID. Conversions — form submissions, quizzes, bookings, inbound calls and texts, RAG conversations — get the full treatment on top: click-level attribution recovered from the network layer (source, campaign, ad group, keyword, click IDs), plus real-time email and phone verification. Only then does anything land: stored fully enriched in your own BigQuery warehouse and delivered fully enriched to your CRM/EHR and every downstream process — no system in your stack ever holds a bare, unattributed record.

A/B testing

Server-side multi-arm tests on your live paid traffic. Variants are real destination URLs (different pages, layouts, offers), assigned deterministically at the edge by the APAS® Click ID before the page loads — no flicker, no cookie, no client-side script to block. mSPRT always-valid p-values let you peek anytime without inflating false positives; Bayesian win probability answers the question stakeholders actually ask; sample-ratio-mismatch detection flags a broken split before you trust the result; a pre-test sample-size calculator sets an honest finish line before you start. Scored on the red → green conversion ladder — booked consults, closed deals, revenue — not button clicks. Promote the winning variant with one click.

True same-origin analytics

APAS® Analytics runs first-party on your domain — same-origin on every visitor-facing hostname. Every pageview, event, feature-flag decision, and session-recording payload served through your site, not from a third-party tracker host. Ad blocker & ITP immune, no third-party scripts, no cross-site cookies. It runs on your own PostHog project (free for most; PostHog's BAA plan for PHI), and every event streams straight into your own BigQuery data warehouse — the same rows that power your analytics dashboards in-platform, so you own everything you see.

Click fraud detection & prevention

Every ad click is scored at the network edge — Cloudflare Enterprise bot score, verified-bot flag, and JA3 TLS fingerprint — before the browser runs. Device fingerprinting and a sliding-window analysis catch rotating attackers and competitor click-drain (5+ clicks in 90 minutes), then flagged IPs are pushed automatically into Google Ads exclusion lists, Microsoft Ads, and Cloudflare IP Lists — reclaiming the budget fraud was bleeding.

Identity resolution (APAS® ID threading)

Every visitor is assigned an immutable, anonymous APAS® ID at first pageview — no PII attached — and it persists across sessions, subdomains, and months of return visits. It stays anonymous until the visitor self-identifies (form submission, scheduler booking, phone call, text, RAG conversation) — and at that moment their entire anonymous history joins retroactively: every session, pageview, and ad click from weeks or months earlier is stitched onto the identified lead. Identification then extends across the visitor's devices, and even inbound phone calls are resolved server-side back to the caller's web identity. From there the same key threads through every CRM sync, every stage transition, and the closed-won deal — anonymous sessions, identified leads, and revenue joined on one deterministic key. No probabilistic stitching, no cross-site tracking, no identity-graph vendor.

QR Manager — trackable QR codes for offline marketing

Generate unlimited branded QR codes for offline placements — flyers, billboards, magazines, TV. Each code carries your destination URL plus full UTM tagging, so every scan lands as a tracked source and threads onto the anonymous APAS® ID assigned at first pageview — closing the offline-to-online attribution gap. Match your brand with custom colors and a center logo, then export print-ready PNG, SVG, or PDF.

Custom form builder with built-in attribution

Build unlimited custom forms and collect unlimited submissions — every field type you need (text, email, phone, dropdowns, radios, checkboxes, dates, file uploads, consent), with invisible bot screening (no CAPTCHA friction for real users) and real-time email and phone verification the moment a field is completed. Forms embed as native HTML — never iframes — with in-depth CSS defenses against style conflicts, so the APAS® ID and APAS® Click ID are readable at submission: bulletproof attribution on every lead. Make forms dynamic with no-code conditional logic — reveal fields based on earlier answers, and change the submit button, redirect, or success message on the fly. Run custom JavaScript on submit (with an AI assistant to write it for you), style everything to your brand in a live preview that IS the real form, and every version is snapshotted with one-click restore.

Custom quiz & calculator builder with built-in attribution

Build unlimited quizzes, assessments, and calculators with Typeform-style card-per-question UX — single and multi-select, dropdowns, short and long answers, and info cards, with auto-advance and smart field focus keeping completion friction near zero. Make quizzes dynamic with no-code conditional logic — reveal or skip questions based on earlier answers, so every respondent follows a path tailored to them. Weighted scoring is enforced server-side (a crafted request can't forge a result) and routes each respondent to score-based outcomes, and built-in lead capture lands every submission fully attributed — screened invisibly for bots (no CAPTCHA friction for real prospects) with real-time email and phone verification. Every version snapshotted with one-click restore.

Custom landing page builder

Build unlimited landing pages in a visual section builder — no developer needed. Compose from 30 section types (heroes, features, testimonials, pricing tables, galleries, countdowns, comparisons, sticky CTAs, and more) or start from 22 ready-made templates, and embed your APAS® forms and schedulers directly as sections for native, fully attributed lead capture. Brand it completely — colors, Google Fonts, custom CSS — with full SEO control (meta tags, Open Graph, favicon), a media library, undo/redo, and 50-version history with one-click restore. Publishing pushes static HTML to the Cloudflare Enterprise edge on your own subdomain, so pages load blisteringly fast and every visit is captured first-party automatically — zero extra tracking setup. Built-in per-page analytics, and published pages drop straight into your A/B tests as variants.

Custom scheduler builder with built-in attribution

Build unlimited custom schedulers and take unlimited bookings. Connect any mix of Google Calendar and Microsoft/Outlook accounts per staff member — availability syncs in real time across every connected calendar, bookings distribute round-robin (or least-busy) across the team, and each booking writes a real calendar event with configurable duration, buffer times, and reminders. Bookers get a confirmation email with a self-serve manage link — rescheduling and cancellation handled end to end — with full timezone intelligence on both sides. Real-time email and phone verification at booking, full attribution carried on every booking, calendar OAuth tokens encrypted at rest, and every version snapshotted with one-click restore.

Custom AI-powered RAG engine with built-in attribution *

Build unlimited AI assistants grounded exclusively on your own knowledge base: upload documents into reusable corpora and the assistant answers only from them — never inventing details, prices, or policies. Customize everything — reusable system prompts (persona, scope, tone), compliance guardrails with prohibited and preferred phrasing enforced by automatic rewrite, crisis detection with escalation, and a fully branded widget embedded inline or as a floating chat bubble. Lead capture is form-native: mid-conversation, the assistant renders one of your real APAS® Forms chat-native — with real-time email and phone verification — so a RAG lead is a first-class, fully attributed submission, and it books real appointments in-chat against your schedulers. Agent Mode upgrades the assistant into a full APAS® AI Agent with tools. And your team stays in control: silently monitor any conversation live, take over from the AI mid-chat, or work the escalation queue. Every conversation lands attributed in your own BigQuery — unlimited RAGs, unlimited conversations.

Full inbound call center with agent routing *

Run your phone operation end-to-end in-platform: acquire numbers in-app, build IVR phone menus ("press 1 for sales, 2 for support"), and route every inbound call with the full toolkit — ring one agent or a whole team, skill-based routing with live agent presence (online / on break / offline), hold queues with music and position announcements, whisper context to the agent before they pick up ("existing patient, last visit March"), press-1-to-accept with configurable ring timeouts, voicemail with optional transcription when nobody's available, and custom call-handling rules for anything else. Every call lands in the Calls & Messages dashboard, fully attributed to its source. Carrier compliance (A2P 10DLC and toll-free verification) is prepared and filed for you in-app, call recording is suppressible for PHI, and it all runs HIPAA-compliant on your own Twilio account — your numbers, billing, and call data stay entirely yours.

Custom call tracking with deterministic attribution *

Choose your tracking scope: paid traffic only (smallest pool, zero spend on unattributable organic calls) or all traffic (every inbound call attributed to its exact source — paid keyword, organic, or direct). Deterministic, no time-window guessing.

AI agents on your calls & texts *

Put APAS® AI Agents on the phone lines. An inbound text triggers a flow where an agent — grounded on your knowledge bases, remembering each contact across their thread — answers, qualifies, and books in seconds, at any hour. Every exchange lands in the Messaging inbox, where your team watches live and can take over any AI-handled conversation at any time. On calls, agents work both ends of the conversation: pre-connect they can weigh in on the routing decision alongside attribution, CRM lookups, and bot scores; the moment a call completes they summarize the outcome, tag it, and draft the follow-up.

Two-way SMS messaging with templates *

Inbound and outbound SMS with reusable templates, threaded conversations per visitor, and full attribution carried through each message — from first ad click to closed deal.

Hourly ad platform pipelines into BigQuery

Every ad platform — Google, Bing, Meta, TikTok, LinkedIn, Reddit, X, and more — synced hourly into your own BigQuery project. Spend, campaigns, ad groups, ads, keywords, impressions, clicks, and conversions all in one warehouse, ready for cross-platform MER/ROAS dashboards, spend pacing, and AI-driven waste detection.

Hourly CRM/EHR pipelines into BigQuery

Every major CRM/EHR — Salesforce, GoHighLevel, Keap, ActiveCampaign, HubSpot, and more — synced hourly into your own BigQuery project, alongside billing systems and any other operational source you connect. Contacts, opportunities, stage transitions, custom fields, and revenue events ready for stage-aware conversion events, multi-touch attribution, and customer-LTV modeling.

APAS® AI *

Integrated HIPAA-compliant AI (Gemini 3.1 Pro) across all your data. Ask questions, get advanced insights, performance-boosting recommendations & accurate forecasts. Includes daily AI-powered Waste & Opportunities analysis that identifies where your budget is being wasted and where to scale. APAS® AI runs in your own Google Cloud project (Vertex AI), under the same Google BAA as your BigQuery — you pay Google directly for usage, at cost, with no markup from us.

APAS® AI Agents *

Build unlimited autonomous AI agents visually on the APAS® Flows canvas — wire a Chat Model (pick the model, tune temperature and reasoning effort), Tools, and Memory into an agent's ports, no code required. Tools give the agent real capabilities: query your BigQuery warehouse through APAS® MCP, search your knowledge bases for grounded answers, or call built-in platform tools — the agent reasons in a tool-calling loop and decides when to use them. Put agents to work on real operations: qualify and score every inbound lead the moment it arrives, summarize and tag call transcripts, draft personalized follow-ups, keep CRM records enriched and clean, or investigate a spend anomaly straight from your warehouse. Trigger them from anything in your stack — a form submission, an inbound call or SMS, a booking, a webhook, a schedule — and they do the work inside the automation itself.

APAS® MCP

Connect any MCP-compatible AI tool — Claude Desktop, Cursor, TypingMind, and more — directly to your APAS® Cloud data via Model Context Protocol, without exporting a single row. Query attribution, conversions, and warehouse data from the AI client of your choice. Organizations handling PHI: the downstream AI tool you connect must also be HIPAA-compliant (APAS® Cloud is BAA-covered on our side).

Full-funnel performance dashboards

Every report reads from your own BigQuery warehouse — attribution-complete, down to the deal. Web Analytics, Source / Medium, Ad Campaigns, Calls & Messages, Funnel Performance & Bottlenecks, Waste & Opportunities, Spend Pacing, ROAS & ROI, Attribution Coverage, and more — with a few that go deeper than anything off the shelf. User Flows maps how visitors actually move through your site as an interactive flow diagram: pick the entry breakdown (source, medium, campaign, channel, or landing page), watch each step narrow as drop-off bites, isolate any single source, or re-root the diagram on any page to see what led people there and where they went next — with a conversion heat-map shading every page by the share of its sessions that converted, down to following a single visitor. Multi-touch Attribution reconstructs every converter's full journey on the deterministic APAS® ID: first-touch vs last-touch by channel, average touchpoints and days-to-convert per stage, and channel-to-channel journey flows. MER Reports read the whole economic ladder per platform and campaign: spend, clicks, CPC, then cost-per-outcome at every conversion stage — what a lead, a consult, a qualified prospect, an approved deal, and a paying customer each actually cost — with stage-to-stage conversion rates that show exactly where the funnel leaks. Customer Deltas measures sales-cycle velocity: days from lead to customer, cohorted by month and segmented by source and service, so you know every channel's true revenue lag. And custom Enterprise dashboards are built on request around the unique KPIs and data that matter to your organization.

APAS® Flows

Drag-and-drop visual process builder. Build flows that enrich, transform, and route data — triggered by anything in your stack: form submissions, calls, AI alerts, schedules, inbound webhooks, or Pub/Sub messages. Push to your warehouse, CRM/EHR, CDP, and ad platforms. Drop in dedicated JavaScript, TypeScript, or SQL code nodes when you need them — and put APAS® AI Agents right on the canvas as flow steps: they reason over each item, call their tools, and hand the result to the next node. Every run captured node-by-node for full audit and one-click retry. Replaces the typical reverse-ETL + integration stack with one canvas — already integrated with every APAS® module and every attribution row. Build unlimited flows, execute unlimited runs.

Lead & customer scoring

You define the scoring rules yourself in APAS® Flows — each rule adds positive or negative points when its condition matches against any data the flow can read. Two of many potential strategies: (1) Real-time on inbound events: score every form submission, phone call, scheduler booking, or RAG conversation at the moment of capture, drawing on form fields, attribution, bot scores, CRM lookups, and any upstream node output — before the enriched payload reaches your CRM. (2) Batch on converted customers: build separate flows that query your BigQuery warehouse for already-converted customers and run custom scoring across them, emitting sophisticated revenue-based segments and customer scores. Either path feeds the same activation surfaces: ad-platform audiences, sales prioritization, retention workflows, and bid-optimization on predicted value.

Native + custom integrations into any CRM/EHR

Native first-party connectors for GoHighLevel, Salesforce, ActiveCampaign, and Keap. Anything else — including EHRs and niche CRMs — routes via HTTP Request or custom webhook nodes in APAS® Flows, or we'll build a dedicated connector for you. Unlimited real-time syncs of submissions, bookings, conversations, and calls, fully enriched with lead & bot scoring, with guaranteed delivery.

APAS® AI coding assistant — in every code & query node *

Every code-shaped node in the flow builder — the TypeScript / JavaScript code node, SQL and BigQuery query nodes — has APAS® AI built in as a split-pane coding assistant: chat on one side, your live code editor on the other, AI edits applied instantly. And it isn't a generic copilot: it has the full context of your flow — the nodes upstream and downstream, the real sample data flowing into the node, your flow variables, and the current code — so it writes TypeScript and SQL against the exact data shapes your flow actually produces. Describe what the step should do; it writes, explains, refactors, and hardens the code for you.

Real-time inbound call routing

Live, pre-connect routing of every inbound phone call. While the caller is still in ringback, your flow runs custom logic on any signal — caller number, geo, ad source, attribution, bot score, CRM lookup, lead score, time of day — and decides the outcome. Forward to one or many agents (with caller greeting, agent whisper, press-1 confirmation, configurable ring timeout). Play an IVR menu. Send to an agent queue with hold music and overflow handler. Voicemail with optional transcription, reject as busy, or ship custom TwiML for advanced verbs. The same custom-logic routing applies to form submissions, scheduler bookings, SMS, and inbound webhooks — but live call routing is where it lands hardest: every caller pre-qualified, attributed, and routed to the right agent before the first ring.

HIPAA-compliant throughout

Every layer covered by a single BAA — capture, storage, processing, AI inference, ad activation, and warehouse mirroring. No premium HIPAA tiers, no carve-outs, no separate compliance vendors. Built for healthcare and any organization handling regulated identifiers from day one.

Integrated Privacy Management

Integrated end-to-end: visual consent banner builder, auto-generated privacy policy snippet, one-click Delete My Data, and account-level Strict Mode for stricter state laws like WA MHMDA — opt-outs from any module are enforced downstream, not just logged. Every privacy-settings change is audited server-side.

BigQuery data ownership

Every captured event, conversion, CRM sync, and AI computation lands in your own BigQuery project — not ours. Query, export, audit, and migrate without asking. No vendor-controlled retention, no data lock-in, no extra invoices for data export.

Dedicated Slack channel

Full access to the entire APAS® Cloud team — including engineering — in a private, HIPAA-compliant Slack channel with <1hr response times. Feature requests go straight to the dev team and are prioritized on the roadmap.