From Ad Click to Closed Revenue.
Enriched & Activated. Owned by You. Always.

Network-level data capture & analysis

Ad blocker & ITP immune with zero data loss. Every paid click is assigned an anonymous APAS® Click ID — unique to that click, no PII attached — threading from click → pageview → conversion → closed deal to anchor the ad-spend-to-revenue chain. Paid clicks and organic pageviews alike are captured at the network level and bot-scored, so every visit — not just the ones you paid for — is accounted for in one place.

Tag Manager — first-party event tracking

Define unlimited custom tracking tags in-platform — your own alternative to Google Tag Manager, running first-party on your domain and same-origin on every visitor-facing hostname. Fire a tag on clicks, form submits, element visibility, page views, scroll depth, time on page, or your own custom events — then capture it into APAS® Analytics, where it can trigger Analytics Event flows; forward it to your own Google Tag Manager and pixels; or show the visitor a responsive, on-brand banner in real time.

Universal event enrichment

Every event is fully enriched at ingestion time — before it is stored, before it is delivered. Ad clicks and pageviews are enriched the moment they hit the network layer: bot & fraud scores, geo and device intelligence, UTMs and click IDs, and identity threading on the anonymous APAS® ID. Conversions — form submissions, quizzes, bookings, inbound calls and texts, RAG conversations — get the full treatment on top: click-level attribution recovered from the network layer (source, campaign, ad group, keyword, click IDs), plus real-time email and phone verification. Only then does anything land: stored fully enriched in your own BigQuery warehouse and delivered fully enriched to your CRM/EHR and every downstream process — no system in your stack ever holds a bare, unattributed record.

A/B testing

Server-side multi-arm tests on your live paid traffic. Variants are real destination URLs (different pages, layouts, offers), assigned deterministically at the edge by the APAS® Click ID before the page loads — no flicker, no cookie, no client-side script to block. mSPRT always-valid p-values let you peek anytime without inflating false positives; Bayesian win probability answers the question stakeholders actually ask; sample-ratio-mismatch detection flags a broken split before you trust the result; a pre-test sample-size calculator sets an honest finish line before you start. Scored on the red → green conversion ladder — booked consults, closed deals, revenue — not button clicks. Promote the winning variant with one click.

True same-origin analytics

APAS® Analytics runs first-party on your domain — same-origin on every visitor-facing hostname. Every pageview, event, feature-flag decision, and session-recording payload served through your site, not from a third-party tracker host. Ad blocker & ITP immune, no third-party scripts, no cross-site cookies. It runs on your own PostHog project (free for most; PostHog's BAA plan for PHI), and every event streams straight into your own BigQuery data warehouse — the same rows that power your analytics dashboards in-platform, so you own everything you see.

Click fraud detection & prevention

Every ad click is scored at the network edge — Cloudflare Enterprise bot score, verified-bot flag, and JA3 TLS fingerprint — before the browser runs. Device fingerprinting and a sliding-window analysis catch rotating attackers and competitor click-drain (5+ clicks in 90 minutes), then flagged IPs are pushed automatically into Google Ads exclusion lists, Microsoft Ads, and Cloudflare IP Lists — reclaiming the budget fraud was bleeding.

Identity resolution (APAS® ID threading)

Every visitor is assigned an immutable, anonymous APAS® ID at first pageview — no PII attached — and it persists across sessions, subdomains, and months of return visits. It stays anonymous until the visitor self-identifies (form submission, scheduler booking, phone call, text, RAG conversation) — and at that moment their entire anonymous history joins retroactively: every session, pageview, and ad click from weeks or months earlier is stitched onto the identified lead. Identification then extends across the visitor's devices, and even inbound phone calls are resolved server-side back to the caller's web identity. From there the same key threads through every CRM sync, every stage transition, and the closed-won deal — anonymous sessions, identified leads, and revenue joined on one deterministic key. No probabilistic stitching, no cross-site tracking, no identity-graph vendor.

QR Manager — trackable QR codes for offline marketing

Generate unlimited branded QR codes for offline placements — flyers, billboards, magazines, TV. Each code carries your destination URL plus full UTM tagging, so every scan lands as a tracked source and threads onto the anonymous APAS® ID assigned at first pageview — closing the offline-to-online attribution gap. Match your brand with custom colors and a center logo, then export print-ready PNG, SVG, or PDF.

Custom form builder with built-in attribution

Build unlimited custom forms and collect unlimited submissions — every field type you need (text, email, phone, dropdowns, radios, checkboxes, dates, file uploads, consent), with invisible bot screening (no CAPTCHA friction for real users) and real-time email and phone verification the moment a field is completed. Forms embed as native HTML — never iframes — with in-depth CSS defenses against style conflicts, so the APAS® ID and APAS® Click ID are readable at submission: bulletproof attribution on every lead. Make forms dynamic with no-code conditional logic — reveal fields based on earlier answers, and change the submit button, redirect, or success message on the fly. Run custom JavaScript on submit (with an AI assistant to write it for you), style everything to your brand in a live preview that IS the real form, and every version is snapshotted with one-click restore.

Custom quiz & calculator builder with built-in attribution

Build unlimited quizzes, assessments, and calculators with Typeform-style card-per-question UX — single and multi-select, dropdowns, short and long answers, and info cards, with auto-advance and smart field focus keeping completion friction near zero. Make quizzes dynamic with no-code conditional logic — reveal or skip questions based on earlier answers, so every respondent follows a path tailored to them. Weighted scoring is enforced server-side (a crafted request can't forge a result) and routes each respondent to score-based outcomes, and built-in lead capture lands every submission fully attributed — screened invisibly for bots (no CAPTCHA friction for real prospects) with real-time email and phone verification. Every version snapshotted with one-click restore.

Custom landing page builder

Build unlimited landing pages in a visual section builder — no developer needed. Compose from 30 section types (heroes, features, testimonials, pricing tables, galleries, countdowns, comparisons, sticky CTAs, and more), start from 22 ready-made templates — or let AI do the building. Chat with APAS® AI right inside the builder: describe the page you want and it designs it with you, section by section. Or bring your own HTML — build the page with the AI of your choice (Claude Code, ChatGPT, Gemini, anything), paste the HTML or upload the file, and APAS® AI rebuilds it into fully editable builder sections (or preserves it pixel-faithful, your call). Embed your APAS® forms and schedulers directly as sections for native, fully attributed lead capture, brand everything — colors, Google Fonts, custom CSS — with full SEO control (meta tags, Open Graph, favicon), a media library, undo/redo, and 50-version history with one-click restore. Publishing pushes static HTML to the Cloudflare Enterprise edge on your own subdomain, so pages load blisteringly fast — and published pages drop straight into your A/B tests as variants.

Custom scheduler builder with built-in attribution

Build unlimited custom schedulers and take unlimited bookings. Connect any mix of Google Calendar and Microsoft/Outlook accounts per staff member — availability syncs in real time across every connected calendar, bookings distribute round-robin (or least-busy) across the team, and each booking writes a real calendar event with configurable duration, buffer times, and reminders. Bookers get a confirmation email with a self-serve manage link — rescheduling and cancellation handled end to end — with full timezone intelligence on both sides. Real-time email and phone verification at booking, full attribution carried on every booking, calendar OAuth tokens encrypted at rest, and every version snapshotted with one-click restore.

Custom AI-powered RAG engine with built-in attribution *

Build unlimited AI assistants grounded exclusively on your own knowledge base: upload documents into reusable corpora and the assistant answers only from them — never inventing details, prices, or policies. Customize everything — reusable system prompts (persona, scope, tone), compliance guardrails with prohibited and preferred phrasing enforced by automatic rewrite, crisis detection with escalation, and a fully branded widget embedded inline or as a floating chat bubble. Lead capture is form-native: mid-conversation, the assistant renders one of your real APAS® Forms chat-native — with real-time email and phone verification — so a RAG lead is a first-class, fully attributed submission, and it books real appointments in-chat against your schedulers. Agent Mode upgrades the assistant into a full APAS® AI Agent with tools. And your team stays in control: silently monitor any conversation live, take over from the AI mid-chat, or work the escalation queue. Every conversation lands attributed in your own BigQuery — unlimited RAGs, unlimited conversations.

Full inbound call center with agent routing *

Run your phone operation end-to-end in-platform: acquire numbers in-app, build IVR phone menus ("press 1 for sales, 2 for support"), and route every inbound call with the full toolkit — ring one agent or a whole team, skill-based routing with live agent presence (online / on break / offline), hold queues with music and position announcements, whisper context to the agent before they pick up ("existing patient, last visit March"), press-1-to-accept with configurable ring timeouts, voicemail with optional transcription when nobody's available, and custom call-handling rules for anything else. Every call lands in the Calls & Messages dashboard, fully attributed to its source. Carrier compliance (A2P 10DLC and toll-free verification) is prepared and filed for you in-app, call recording is suppressible for PHI, and it all runs HIPAA-compliant on your own Twilio account — your numbers, billing, and call data stay entirely yours.

Custom call tracking with deterministic attribution *

Choose your tracking scope: paid traffic only (smallest pool, zero spend on unattributable organic calls) or all traffic (every inbound call attributed to its exact source — paid keyword, organic, or direct). Deterministic, no time-window guessing.

AI agents on your calls & texts *

Put APAS® AI Agents on the phone lines. An inbound text triggers a flow where an agent — grounded on your knowledge bases, remembering each contact across their thread — answers, qualifies, and books in seconds, at any hour. Every exchange lands in the Messaging inbox, where your team watches live and can take over any AI-handled conversation at any time. On calls, agents work both ends of the conversation: pre-connect they can weigh in on the routing decision alongside attribution, CRM lookups, and bot scores; the moment a call completes they summarize the outcome, tag it, and draft the follow-up.

Two-way SMS messaging with templates *

Inbound and outbound SMS with reusable templates, threaded conversations per visitor, and full attribution carried through each message — from first ad click to closed deal.

Hourly ad platform pipelines into BigQuery

Every ad platform — Google, Bing, Meta, TikTok, LinkedIn, Reddit, X, and more — synced hourly into your own BigQuery project. Spend, campaigns, ad groups, ads, keywords, impressions, clicks, and conversions all in one warehouse, ready for cross-platform MER/ROAS dashboards, spend pacing, and AI-driven waste detection.

Hourly CRM/EHR pipelines into BigQuery

Every major CRM/EHR — Salesforce, GoHighLevel, Keap, ActiveCampaign, HubSpot, and more — synced hourly into your own BigQuery project, alongside billing systems and any other operational source you connect. Contacts, opportunities, stage transitions, custom fields, and revenue events ready for stage-aware conversion events, multi-touch attribution, and customer-LTV modeling.

APAS® Cloud intelligence reports

The standard analytics suite — every report reads from your own BigQuery warehouse, attribution-complete, down to the deal. Web Analytics, Source / Medium, Ad Campaigns, Calls & Messages, and Attribution Coverage out of the box, plus three flagships that go far beyond anything off the shelf. User Flows renders how visitors actually move through your site as an interactive flow diagram: break entries down by source, medium, campaign, term, content, channel, or landing page; group steps by page or by site section; watch each step narrow as drop-off bites (bounce and continue rates up top); isolate any single source, or re-root the diagram on any page to see the paths in, the paths out, or both around it. Flip on the conversion heat-map and every page shades by the share of its sessions that converted, ranked by traffic or by conversions — down to following one single visitor's paths. Multi-touch Attribution stitches every converter's visits into one journey on the deterministic APAS® ID and reads it a dozen ways: a cross-visit channel flow you can re-root on any touch — or trace one visitor through end to end; an attribution model comparison that credits the same conversions four ways side by side (first-touch, last-touch, linear, time-decay); paid channel efficiency with ad spend reconciled per channel; the conversion stage ladder by channel; time-to-convert by channel; direct vs assisted trends; journey paths; sessions-to-convert distribution; and channel roles — all filterable to any conversion stage, from new lead to closed customer, including the stat last-click tools can never show you: the share of your converters who needed multiple visits to get there. And Landing Pages ranks every page you land traffic on — sessions, conversions, bounce, dwell — filterable to human-scored traffic only, then drills into any page: a sources → page → onward-flow diagram, conversion-rate breakdowns by source, campaign, term, device, region, browser, and OS, the scroll depth of converters vs everyone else, the bot-score quality mix of its traffic, a performance-over-time chart plotting daily sessions against conversion rate — so a CR cliff or a traffic spike stands out instantly — and auto-written insights that tell you why the page performs the way it does — a mobile-vs-desktop conversion gap, a CTA sitting below where non-converters stop scrolling, a source feeding suspicious clicks — with the whole drilldown re-scopable to a single source or campaign.

Full-funnel custom reports

Beyond the standard analytics suite, the APAS® team builds full funnel custom reports around your exact business logic — shaped in a strategy call, computed straight from your warehouse, updated hourly or daily. MER Reports read the whole economic ladder per platform and campaign: spend, clicks, CPC, then cost-per-outcome at every conversion stage — what a lead, a consult, a qualified prospect, an approved deal, and a paying customer each actually cost — with stage-to-stage conversion rates. Funnel Performance connects spend → impressions → clicks → pageviews → forms → CRM pipeline stages per campaign and automatically flags the biggest drop-off: your bottleneck. The Performance Scaling Model turns forecasting into a first-class tool: it fits each campaign's own spend-to-conversion curve from twelve months of its history and estimates — with a confidence band it always discloses — the spend required to hit any target volume at any conversion stage, from the monthly minimum the bidding algorithms need to steer, up to deliberate what-would-scaling-cost forecasts, with diminishing returns built in (the cheapest clicks go first). Its campaign funnel is fully editable — tweak any stage-to-stage conversion rate for what-if analysis and the change flows straight through required spend, projected CPA, and ROI. And with your customer value plugged in (pre-filled from your configured revenue values), every forecast projects the customers it would produce, the revenue, and the ROI — so you know whether a scale-up actually pays before you spend it. Customer Deltas measures sales-cycle velocity: days from lead to close, cohorted monthly and segmented by source, so you know every channel's true revenue lag. Plus Pipeline Overview, month-to-date Spend Pacing with end-of-month projection, ROAS & ROI with true ROAS (agency fees included) and LTV per platform, and the daily APAS® AI-powered Waste & Opportunities analysis — all built around the KPIs that matter to your organization.

Lead & customer scoring

You define the scoring rules yourself in APAS® Flows — each rule adds positive or negative points when its condition matches against any data the flow can read. Two of many potential strategies: (1) Real-time on inbound events: score every form submission, phone call, scheduler booking, or RAG conversation at the moment of capture, drawing on form fields, attribution, bot scores, CRM lookups, and any upstream node output — before the enriched payload reaches your CRM. (2) Batch on converted customers: build separate flows that query your BigQuery warehouse for already-converted customers and run custom scoring across them, emitting sophisticated revenue-based segments and customer scores. Either path feeds the same activation surfaces: ad-platform audiences, sales prioritization, retention workflows, and bid-optimization on predicted value.

Native + custom integrations into any CRM/EHR

Native first-party connectors for GoHighLevel, Salesforce, ActiveCampaign, and Keap. Anything else — including EHRs and niche CRMs — routes via HTTP Request or custom webhook nodes in APAS® Flows, or we'll build a dedicated connector for you. Unlimited real-time syncs of submissions, bookings, conversations, and calls, fully enriched with lead & bot scoring, with guaranteed delivery.

Real-time inbound call routing

Live, pre-connect routing of every inbound phone call. While the caller is still in ringback, your flow runs custom logic on any signal — caller number, geo, ad source, attribution, bot score, CRM lookup, lead score, time of day — and decides the outcome. Forward to one or many agents (with caller greeting, agent whisper, press-1 confirmation, configurable ring timeout). Play an IVR menu. Send to an agent queue with hold music and overflow handler. Voicemail with optional transcription, reject as busy, or ship custom TwiML for advanced verbs. The same custom-logic routing applies to form submissions, scheduler bookings, SMS, and inbound webhooks — but live call routing is where it lands hardest: every caller pre-qualified, attributed, and routed to the right agent before the first ring.

HIPAA-compliant throughout

One BAA with APAS® covers every platform layer — capture, storage, processing, AI inference, ad activation, and warehouse mirroring. And because the platform runs on infrastructure you own, your Google Cloud, PostHog, and Twilio BAAs are signed directly with them and stay yours. No compliance daisy-chain, no premium HIPAA tiers, no carve-outs. Built for healthcare and any organization handling regulated identifiers from day one.

Integrated Privacy Management

Integrated end-to-end: visual consent banner builder, auto-generated privacy policy snippet, one-click Delete My Data, and account-level Strict Mode for stricter state laws like WA MHMDA — opt-outs from any module are enforced downstream, not just logged. Every privacy-settings change is audited server-side.

BigQuery data ownership

Every captured event, conversion, CRM sync, and AI computation lands in your own BigQuery project — not ours. Query, export, audit, and migrate without asking. No vendor-controlled retention, no data lock-in, no extra invoices for data export.

Engineering-backed support

Pro plans and up include a dedicated, private, HIPAA-compliant Slack channel with full access to the entire APAS® Cloud team — engineering included — and <1hr response times during business hours. Starter and Growth include standard in-platform and email support with next-business-day response. On every plan, feature requests go straight to the dev team and are prioritized on the roadmap.