From Ad Click to Closed Revenue.
Attributed. Activated. Amplified. End to end.
APAS® Cloud intercepts every ad click at the network edge and streams directly to your BigQuery before your website even loads. Every form, call, booking, and RAG conversation it produces reaches your CRM verified, enriched, and attributed — in milliseconds. Every touch resolves to one person, from first anonymous click or visit to closed revenue. Every deal feeds back to the ad platforms that earned it — compliantly. Nothing else comes close. Built for high-growth organizations that demand precision and clarity at scale.
Most marketing channels are optimized on 40–60% of the data. Yours won't be.
We intercept every request at the network edge — on APAS® Cloud, the proprietary engine we built and run for you — and stream each request straight into your own BigQuery before your website loads, long before ad blockers or ITP can interfere.
For the technically minded — tag managers wait for the browser to load, server-side GTM still needs it to send the hit first, and edge workers wait for the request to reach your site; interception beats all three, recording the click before a slow connection, an instant bounce, or a page that never renders can cost you anything. Safari's anti-cloaking defenses — CNAME checks, IP-address matching — find nothing to cap, because they punish tracker cookies set over HTTP and APAS® Cloud sets none. And when browsers strip the parameter by name — rewriting the URL at navigation, before the request is dispatched — we've already secured it in the request path, where there's no parameter name to match, and mirrored under a renamed macro, so it still resolves in browsers that delete it everywhere else. We play the browsers' own cat-and-mouse game, and we intend to keep winning it.
Want the full picture — the path carries, the renamed macros, which platforms they cover, and how intercepting every request stays lawful under GDPR and HIPAA? It's all in the FAQ.
Every ad click intercepted before your website loads — bot-scored, stamped with its APAS® Click ID, and streamed to your BigQuery.
Before browsers, before blockers, before pixels ever load — the request is already in your BigQuery. With timestamp, source, campaign, bot score, and the anonymous APAS® Click ID that threads every downstream conversion back to its exact click. This is the live ledger, exactly as it looks inside APAS® Cloud.
Every session, event & touchpoint captured — and resolved to one person.
Layer one intercepts the click before your website loads; layer two captures everything that follows — every session and event on your own hostname, every form, call, and deal through the platform's capture surfaces. Every event lands in your BigQuery threaded by the APAS® Click ID and APAS® ID — and inside APAS® Cloud, all of it resolves to one APAS® Person ID: one person's journey from anonymous visitor to closed revenue.
360° Person Detail: From anonymous ad click, or organic pageview, to closed revenue.
This is the record you watched forming at the top of the page — in full. A form submission, a quiz, a booking, an inbound call, a text, a RAG conversation — every one captured, screened, verified, enriched, and delivered to your CRM as one complete record: contact details verified in real time, bot-scored, attributed to the exact click, and resolved to the person behind it — activation-ready the moment it lands. No system in your stack ever holds a bare, unattributed lead.
And delivery is only the beginning. As your pipeline moves, every stage change syncs back into the same profile — the 360° Person Detail keeps the story current, from first ad click to closed revenue.
And it moves at machine speed: a form becomes a scored, attributed contact in your CRM in about two seconds — and an inbound call is identified and routed by lifecycle stage in 287 milliseconds, while it's still ringing.
Ask APAS® AI anything. It knows your whole account — you see everything.
Total transparency, by design. APAS® AI has direct access to your account, your BigQuery, and every campaign in it — so you can ask, in plain English, exactly what's working and where each dollar went. It writes the SQL, runs the analysis, and answers straight from your own BigQuery. All of it, open to you anytime.
Below is the console itself, answering a real question live: it reasons, queries BigQuery, validates cost with a dry run, then writes back the answer with the chart. Open any tool row to read the exact SQL it wrote and the rows that came back. In the sidebar, more real conversations — including the customer you just met in the 360° Person Detail above — each showing its exact token spend and cost, because transparency includes the bill.
What changes when you switch to APAS® Cloud.
Flying blind on ad spend
40–60% of advertising data stripped by ad blockers, ITP, and browser restrictions before it reaches your systems.
Broken customer journeys
Can't connect ad click → lead → customer. You're guessing which dollars actually returned ROI.
Wasted spend, starved winners
Underperforming channels keep their budget. Your real winners get starved without anyone noticing — while bot clicks quietly eat what is left.
Spreadsheet chaos
Manually stitching data from 5+ platforms. Always outdated, never trustworthy.
APAS® Flows. Where you act on the intelligence.
Your automation layer — every conversion enriched, synced to your CRM, and pushed back to the ad platforms as real revenue. A drag-and-drop builder where your team automates any process, triggered by any APAS® Cloud or external event. Replaces the marketing automation, CDP, and reverse-ETL stack — fully integrated.
Below is the builder itself, running a real flow — Routing Calls to Agent — the same call that closes the journey in the hero at the top of this page, and the same run audited in the 360° Person Detail above. An inbound call starts ringing; the caller's live session is bot-scored first, so spam heads to voicemail without a human ever picking up; then the caller resolves to a person, their lifecycle stage picks the route, and the call lands with the right team in 287 milliseconds — well inside the ring. Watch it run — the branches it skips stay grey — open any node to read its parameters and payloads, and flip to the Editor to browse the full node palette.
Every component, purpose-built.
Maximizing Performance, end-to-end.
We operate every module for you — and every one is yours to use directly, as hands-on as you want to go. Built on Enterprise infrastructure, HIPAA and GDPR compliant throughout, with your data in your own BigQuery.
Intercept every ad click at the network edge and shield your budget from waste.
Network-Level Capture
01Every ad click intercepted at the network edge before browsers can block it. Full visibility into UTMs, click IDs, headers, geo, bot detection — captured permanently.
URL Health Monitoring
02Integrated health checks across all your tracked URLs. Instant alerts when landing pages go down, redirects break, or response times spike — before your ad spend is wasted.
Bot & Automated Traffic Detection
03Cloudflare Enterprise scores every request in real-time. Identify malicious bots, scrapers, headless browsers — with full visibility into bot scores and threat categories.
Click Fraud Prevention
04Flag bots and competitor IPs clicking your ads, block fraudulent traffic in Google and Microsoft Ads, and reclaim wasted budget — so every dollar reaches real humans.
Not every conversion is worth the same.
Most attribution counts a form fill as a win — so your ad platforms learn to chase form fills. We score every lead across five value-weighted stages, from Red (new lead) to Green (paying customer), and feed the whole ladder back. Your ad platforms stop optimizing for clicks and start optimizing for customers — cost-per-customer falls, and each rotation sharpens the signal for the next.
The same ad budget, aimed at revenue instead of form fills.
Seven steps to live — each one turns on more than most stacks contain.
Your side of going live is deliberately small: point DNS, grant access, click connect, paste a few webhooks — with an APAS® Cloud engineer alongside you for all seven steps during onboarding. It stays small because everything each step activates — capture, identity, enrichment, activation — is already engineered and waiting. Here is the whole path, and what switches on underneath it.
Point two CNAME records at APAS® Cloud
~5 minTwo CNAMEs on your domain — one carries your Majestic Links, one serves your first-party analytics — and your own capture hostnames come alive. From this moment every ad click is intercepted at the network edge — stamped with its anonymous APAS® Click ID, bot-scored, and streamed into your BigQuery before your website loads — before ad blockers and ITP ever get a say. And every pageview that follows is bot-scored at the edge the same way, server-side.
Connect your PostHog account — analytics goes first-party
~10 minYour own account on purpose: APAS® Cloud is 100% BYOK — bring your own keys — so your analytics lives in a PostHog account you own and there is never vendor lock-in. We configure the project end to end (the free plan covers most businesses; only if you require a BAA it's $250/mo to PostHog). Every analytics platform is third-party by default — served from the vendor's domain, the first thing ad blockers and ITP kill — and making one run truly first-party and same-origin takes serious engineering. APAS® Cloud has already perfected it: the tracking script serves from your own hostname — one tag on your site — and every pageview, session, and event travels same-origin, is bot-scored at the edge on the way through, threads to the anonymous APAS® ID and the APAS® Click ID that started the visit, and mirrors into your warehouse.
Bring your own BigQuery warehouse
~15 minConnect your BigQuery data warehouse — BYOK again, on a Google Cloud project you own. Create or pick your project and grant access through a service account you control — it lives inside your project, and revoking it cuts us off instantly. From there it's one-click in-platform: automatically provision the necessary BigQuery tables, then instantly provision the Pub/Sub topics and subscriptions — guaranteed delivery for your critical data. You own the project and the data the entire time.
Connect your ad platforms
~10 minSign in and approve — one OAuth authorization per platform, whichever you run. Hourly ETL pipelines start landing spend and performance data in your warehouse, the reverse-ETL path opens — offline conversions flowing back so your campaigns can optimize on real revenue — and automated click-fraud protection arms itself.
Your CRM reports offline conversions and revenue back
~15 minFive webhooks we template for you, pasted into your CRM's automation settings — one per stage of the red, orange, yellow, white, green conversion ladder. Red and green are mandatory — the entry and exit of your funnel — but all five are recommended: the smaller the gaps between stages, the easier it is for the ad platforms to scale toward actual customers and revenue. Each stage change sends a non-PII/PHI payload to APAS® Cloud: it resolves to the person, attributes to the ad click behind it, and closed revenue lands in your reporting and feeds back to the platforms that earned it.
Turn on your capture surfaces
~20 minForms, quizzes, and schedulers, whichever fit your funnel, built in-platform with you and embedded on your site; call tracking on your own Twilio account — BYOK again, so every number you purchase is yours and stays yours, fully managed through APAS® Cloud. Without them, attribution is on you: a tag manager setting cookies to store the click data, JavaScript to read them back out, hidden fields wired into every form. APAS® Cloud's surfaces do all of it automatically — every edge case already perfected — so every submission and call arrives verified, enriched, and attributed from its first second. And if you'd rather keep your own forms — even iframe-embedded ones — we hand you detailed cross-origin scripts: an origin-checked handshake that fills your hidden fields inside the frame, plus a webhook endpoint for each submission. The same attribution, on the form you already have.
Connect your CRM — APAS® Flows takes the last mile
~25 minSign in and approve — a native first-party connector, no middleware in between. Your delivery flows in APAS® Flows, the automation engine of the platform, are built with you in the same sitting — from a template, or drag-and-dropped from scratch — and from here every enriched record — captured, screened, verified, attributed — lands in your CRM in milliseconds, mapped to your fields and your deal stages. And your ledger starts filling itself.
Seven steps, live within hours — because the years of engineering are already built.
Every step is minutes on your side precisely because of how much engineering stands behind it. About two hours of your team's hands-on time, once — an APAS® Cloud engineer beside you at every step, and we build it with you. As you can see, APAS® Cloud was engineered for true performance — end to end.
And every step of it is HIPAA-compliant under a BAA for healthcare organizations in the US, and GDPR-compliant under a DPA for organizations in Europe and the UK.
Questions, answered.
Still curious? We reply to every request directly — no waitlist queue, no auto-replies.
APAS® Cloud sits between the ad platforms and your website. When a user clicks your ad, the request passes through our system before the page even loads — in milliseconds, we capture and store the full network request, including UTMs, click IDs, bot analysis, geo data, and more, directly in your own BigQuery data warehouse. By the time your website renders, the full request is already available in your BigQuery table — ad blockers and browser privacy features never get a chance to interfere.