From Ad Click to Closed Revenue.
Attributed. Activated. Amplified. End to end.
APAS® Cloud is the CDP that intercepts every ad click and captures every visit at the network edge — each one bot-scored and made available inside the platform in real time. Every form, quiz, call and booking they produce reaches your CRM verified, enriched, and attributed — within seconds. Every touch resolves to one person, from first anonymous click or visit to closed revenue. Every deal feeds back to the ad platforms that earned it — compliantly. Nothing else comes close. Built for high-growth organizations that demand precision and clarity at scale.
Why more ad spend keeps buying worse leads. And how to turn it around.
Your ad platforms only learn from the sales they can trace to their ads. That starts with the click.
Every ad click is intercepted at the network edge, before your website loads and long before an ad blocker or a browser's privacy features can interfere. It's bot-scored in milliseconds, then stored in APAS® Cloud and made available in real time. The most advanced attribution infrastructure in the world, purpose-built to help your organization scale faster.
APAS® 360: From anonymous ad click and pageview to closed revenue.
This is the record you watched forming at the top of the page — in full. A form submission, a quiz, a booking, an inbound call, a text — every one captured, screened, verified, enriched, and delivered to your CRM as one complete record: contact details verified in real time, bot-scored, attributed to the exact click, and resolved to the person behind it — activation-ready the moment it lands. No system in your stack ever holds a bare, unattributed lead.
And delivery is only the beginning. As your pipeline moves, every stage change syncs back into the same profile — APAS® 360 keeps the story current, from first ad click to closed revenue. APAS® AI and every report read the same profile, every event behind it included: the same person you see here.
And it moves at machine speed: a form becomes a scored, attributed contact in your CRM in about two seconds — and an inbound call is identified and routed by lifecycle stage in 287 milliseconds, while it's still ringing.
Ask APAS® AI anything. It knows your whole account — you see everything.
Total transparency, by design. APAS® AI has direct access to your account, all of your data, and every campaign in it — so you can ask, in plain English, exactly what's working and where each dollar went. It writes the SQL, runs the analysis, and answers straight from your data. All of it, open to you anytime.
Below is the console itself, answering a real question live: it reasons, queries your data in APAS® Cloud, validates cost with a dry run, then writes back the answer with the chart. Open any tool row to read the exact SQL it wrote and the rows that came back. In the sidebar, more real conversations — including the customer you just met in APAS® 360 above — each showing its exact token spend and cost. APAS® AI is part of your plan, and nothing about it is hidden.
What changes when you switch to APAS® Cloud.
Flying blind on ad spend
40–60% of advertising data stripped by ad blockers, ITP, and browser restrictions before it reaches your systems.
Broken customer journeys
Can't connect ad click → lead → customer. You're guessing which dollars actually returned ROI.
Wasted spend, starved winners
Underperforming channels keep their budget. Your real winners get starved without anyone noticing — while bot clicks quietly eat what is left.
Spreadsheet chaos
Manually stitching data from 5+ platforms. Always outdated, never trustworthy.
APAS® Flows. Where you act on the intelligence.
Your automation layer — every conversion enriched, synced to your CRM, and pushed back to the ad platforms as real revenue. A drag-and-drop builder where your team automates any process, triggered by any APAS® Cloud or external event. Replaces the marketing automation and reverse-ETL stack — fully integrated.
Below is the builder itself, running a real flow — Routing Calls to Agent — the same call that closes the journey in the hero at the top of this page, and the same run audited in APAS® 360 above. An inbound call starts ringing; the caller's live session is bot-scored first, so spam heads to voicemail without a human ever picking up; then the caller resolves to a person, their lifecycle stage picks the route, and the call lands with the right team in 287 milliseconds — well inside the ring. Watch it run — the branches it skips stay grey — open any node to read its parameters and payloads, and flip to the Editor to browse the full node palette.
Every component, purpose-built.
Maximizing Performance, end-to-end.
We operate every module for you — and every one is yours to use directly, as hands-on as you want to go. Built on Cloudflare Enterprise and Google Cloud, HIPAA and GDPR compliant throughout, and every row of your data yours to export.
Six tools, one job: your tracking runs on hostnames you own, survives what kills everyone else's, and stays healthy without babysitting.
Not every conversion is worth the same.
Most attribution counts a form fill as a win — so your ad platforms learn to chase form fills. We track every lead across five value-weighted stages, from Red (new lead) to Green (paying customer), and feed the whole ladder back. Your ad platforms stop optimizing for clicks and start optimizing for customers — cost-per-customer falls, and each rotation sharpens the signal for the next.
The same ad budget, aimed at revenue instead of form fills.
Is APAS® Cloud right for your organization?
APAS® Cloud is the 360° customer data platform for performance marketing: intelligence and activation for organizations that buy growth with ads and close it offline, but struggle to scale confidently on low-quality leads. We built it because we lived every one of these problems ourselves, as performance marketers, across millions in ad spend. Does the following sound familiar?
Your sales close offline, where your ad platforms can't see them
Weeks or months after the click, on a call or at an appointment, in your CRM, so the sale your ads started never reaches them.
After APAS® Cloud, every sale your CRM records goes back to the ad platform that earned it, tied to the click that started it.
You're driving leads, but too few of them qualify
Every month your leads cost more and close less, so more of your budget buys leads that never become customers.
After APAS® Cloud, your ad platforms learn which leads qualify, so more of your budget buys leads that do.
Your ad platforms are optimizing for form fills, not customers
They can only learn from what you send them, so they find you more people who fill in forms, not more people who buy.
After APAS® Cloud, they optimize for customers and revenue, trained on every stage from new lead to customer.
You can't tell which ads bring in your customers
Your reports stop at the form fill, so no sale traces back to the campaign, ad or keyword that started it.
After APAS® Cloud, every customer traces back to the campaign, ad and keyword that started it.
Your numbers never match
Each ad platform claims the credit, your analytics tells another story, and your CRM a third.
After APAS® Cloud, every click, lead and sale lives in one place, so every report tells the same story.
Some of your data never reaches you at all
Ad blockers and browser privacy settings block your tags and strip your click IDs before anything is recorded.
After APAS® Cloud, capture happens at the network edge, before browsers or blockers can strip anything away.
Every insight is scattered across your tools
Your forms, calls, bookings, CRM and analytics each hold a piece of the same person, and none of them sees the whole journey.
After APAS® Cloud, every form, call, booking and sale resolves to one person in APAS® 360, with the whole journey in one view.
You're spending more on ads each month only to get less
Without the sale tied to the click, every budget increase is a gamble, and your best campaigns stay underfunded.
After APAS® Cloud, closed revenue shows which campaigns win, so every extra dollar goes behind the winners.
Then APAS® Cloud was built for you.
One platform answers every one of them, from ad click to closed revenue.
Every ad click intercepted and every visit captured at the network edge, and every lead followed to the sale in your CRM as one person. One set of numbers you can actually trust.
Every stage your CRM records goes back to your ad platforms — compliantly, so algorithms stop chasing form fills and optimize for customers and revenue instead.
Your spend follows revenue, so you put more behind the ads that win and, finally, scale with true confidence.
Six steps to live — each one turns on more than most stacks contain.
Your side of going live is deliberately small: point DNS, grant access, click connect, paste a few webhooks — with an APAS® Cloud engineer alongside you for all six steps during onboarding. It stays small because everything each step activates — capture, identity, enrichment, activation — is already engineered and waiting. Here is the whole path, and what switches on underneath it.
Point one CNAME record at APAS® Cloud
~5 minOne CNAME on your domain — it carries your Edge URLs, serves your first-party analytics, and hosts your landing pages — and your Edge Domain comes alive. From this moment every ad click is intercepted at the network edge before your website loads, before ad blockers and ITP ever get a say: stamped with its anonymous APAS® Click ID, bot-scored, and made available in APAS® Cloud in real time. And every pageview that follows is bot-scored at the edge the same way, server-side.
Add one tag to your site — analytics goes first-party
~5 minEvery analytics platform is third-party by default — served from the vendor's domain, the first thing ad blockers and ITP kill — and making one run truly first-party and same-origin takes serious engineering. APAS® Cloud has already perfected it, and built it in: there is no analytics account to open and no vendor in between. The tracking script serves from your own hostname — one tag on your site — and every pageview, session, and event travels same-origin, is bot-scored at the edge on the way through, threads to the anonymous APAS® ID and the APAS® Click ID that started the visit, and is stored within seconds.
Connect your ad platforms
~5 minSign in and approve — one OAuth authorization per platform, whichever you run. Hourly ETL pipelines start landing spend and performance data in APAS® Cloud, the reverse-ETL path opens — offline conversions flowing back so your campaigns can optimize on real revenue — and automated click-fraud protection arms itself.
Turn on your capture surfaces
~15 minForms, quizzes, and schedulers, whichever fit your funnel, built in-platform with you and embedded on your site; call tracking on your own Twilio account, so every number you purchase is yours and stays yours, fully managed through APAS® Cloud. Without them, attribution is on you: a tag manager setting cookies to store the click data, JavaScript to read them back out, hidden fields wired into every form. APAS® Cloud's surfaces do all of it automatically — every edge case already perfected — so every submission and call arrives verified, enriched, and attributed from its first second. And if you'd rather keep your own forms — even iframe-embedded ones — we hand you detailed cross-origin scripts: an origin-checked handshake that fills your hidden fields inside the frame, plus a webhook endpoint for each submission. The same attribution, on the form you already have.
Connect your CRM — APAS® Flows delivers every lead
~15 minSign in and approve — a native first-party connector, no middleware in between. Your delivery flows in APAS® Flows, the automation engine of the platform, are built with you in the same sitting — from a template, or drag-and-dropped from scratch — and from here every enriched record — captured, screened, verified, attributed — lands in your CRM within seconds, mapped to your fields and your deal stages. And your ledger starts filling itself.
Your CRM reports offline conversions and revenue back
~15 minFive webhooks, templated in your dashboard and ready to paste into your CRM's automation settings — one per stage of the red, orange, yellow, white, green conversion ladder. Red and green are mandatory — the entry and exit of your funnel — but all five are recommended: the smaller the gaps between stages, the easier it is for the ad platforms to scale toward actual customers and revenue. Each stage change sends a non-PII/PHI payload to APAS® Cloud: it resolves to the person, attributes to the ad click behind it, and closed revenue lands in your reporting and feeds back to the platforms that earned it.
Six steps, live within minutes — because the years of engineering are already built.
Every step is minutes on your side precisely because of how much engineering stands behind it. Capture is live after the first two steps, about ten minutes in. All six take about an hour of your team's hands-on time, once — an APAS® Cloud engineer beside you at every step, and we build it with you.
And every step of it is HIPAA-compliant under a BAA for healthcare organizations in the US, and GDPR-compliant under a DPA for organizations in Europe and the UK.
Questions, answered.
Still curious? We reply to every request directly — no waitlist queue, no auto-replies.
APAS® Cloud sits between the ad platforms and your website. When a user clicks your ad, the request passes through our system before the page even loads — in milliseconds, we intercept the full network request, including UTMs, click IDs, bot analysis, geo data, and more, and make it available in APAS® Cloud in real time. By the time your website renders, the full request has already been intercepted — ad blockers and browser privacy features never get a chance to interfere.