Train ad algorithms on real revenue — not the form fills they optimize to by default.
Server-side offline conversions, valued per real downstream stage on the red → green ladder, fanned out to seven ad platforms, consent-gated at delivery and audited per platform.
Google, Bing, Meta CAPI, TikTok, LinkedIn, Reddit, X — fed the outcome that actually pays, with the right value per stage so platforms bid to ROAS, not vanity leads. No blocked pixel. No flat lead value. No PII you didn't consent to send.
Server-side offline conversions, valued per stage, fanned out to seven platforms.
Ad platforms optimize toward whatever you feed them. Feed them a blocked browser pixel firing a flat "lead" event and they'll find you more cheap form fills that never close. APAS® Conversions feeds them the truth instead. Every conversion captured anywhere in the platform is mapped onto a color-coded revenue ladder — red, orange, yellow, white, green — where each color is a real point on the journey from raw lead to closed deal, carrying its own bidding value from your configuration. Those valued events are sent server-side as offline conversions to seven ad platforms at once, matched on the click IDs and enhanced-conversion identifiers assembled from the attribution chain. Delivery is gated against consent: the compliance ledger and strict-mode settings decide what may go out, and for strict-mode tenants hashed PII is stripped while the click ID and color event still flow — unambiguously de-identified, still optimizable. Every send is tracked per platform with its own status, id, and error, fully auditable.
The ladder climbs. Seven platforms hear the truth.
An event lands, picks up its red → green value, and fans out server-side to every connected platform — with consent gating at delivery time and a full per-platform audit row.
Ten reasons your ad spend is finally optimized to revenue.
Five-color ladder. Seven platforms. Consent at delivery. Per-platform audit.
Every conversion is classified red / orange / yellow / white / green — stages from raw lead to closed revenue. You optimize the funnel, not a single binary "lead" event.
Each color carries its own value from your conversionEventsJson config, so platforms running value/tROAS bidding optimize to real downstream worth — a green is not priced like a red.
Google Ads, Bing, Meta (Conversions API), TikTok, LinkedIn, Reddit, and X — each conversion delivered to every connected platform server-side, no browser pixel required.
Click IDs (gclid, fbclid, msclkid, ttclid, li_fat_id) plus hashed email/phone assembled from the attribution chain for maximum match rates.
Delivery is gated against the compliance ledger and account strict-mode — enforced at upload time, not just logged in a database.
For strict-mode tenants, hashed PII is stripped before delivery while the click ID and color event still go out — unambiguously de-identified yet still optimizable. If no usable identifier remains, the send is skipped cleanly with an audit row.
Every conversion row tracks each platform’s own status, request/job id, and error independently. You see exactly what landed where, and why anything didn’t.
The Conversions view derives a true status from the mutually-exclusive per-platform outcomes — filterable by status and by platform — not a useless single workflow flag.
Color stages map to your CRM pipeline stages, so a deal advancing in the CRM automatically escalates the conversion signal sent to the platforms.
Every module conversion flows here automatically; APAS® Flows adds Send Conversion, Claim Conversions, and per-platform Send to … Ads nodes for custom activation logic.
Click IDs pass. Hashed PII gates. Conversions still optimize.
Click IDs (gclid, fbclid, msclkid, ttclid, li_fat_id) are not PII — they ride through every mode. Hashed email and phone are gated against the compliance ledger and account strict-mode, stripped when required.
Full enhanced match.
Click IDs from the attribution chain, plus hashed email and phone from the compliance ledger — assembled for maximum platform match.
Click ID only. Still optimizable.
For tenants under stricter consumer-health-data laws, hashed PII is stripped before any upload — the click ID + color event still deliver. Unambiguously de-identified, still optimizable. No identifier left? Clean audited skip.
Consent at delivery. Audited per platform. PII stripped under strict-mode.
The same hardening that powers the rest of APAS® Cloud — applied to every offline conversion that fires.
- HIPAA-compliant infrastructure end-to-end, under the same BAA chain as the rest of APAS® Cloud.
- Consent enforced at ad-platform delivery time — not merely logged — via the compliance ledger and account strict-mode.
- Strict-mode delivery strips all hashed PII and sends only the click ID + color event, satisfying stricter consumer-health-data regimes.
- Server-side delivery — no browser pixel to block, no client-side identifier leakage.
- Every send audited per platform; consent-driven skips are recorded, not dropped silently.
APAS® Conversions is GA to every APAS® Cloud client. Color-coded red → green ladder with per-stage bidding values, seven-platform server-side fan-out (Google, Bing, Meta CAPI, TikTok, LinkedIn, Reddit, X), enhanced-conversion identifier assembly, consent + strict-mode gating, CRM-stage mapping, per-platform audit, and a filterable conversions view. Orchestrable via APAS® Flows.
Frequently asked
Report revenue back to the algorithms. Watch them find more of it.
Request an invitation to APAS® Cloud and get Conversions on day one — the revenue ladder, seven-platform fan-out, consent-gated and audited, optimizing your ad spend to what actually closes.